How Much Will it Cost?

April 23, 2018

We get this question quite a lot and I can’t blame anyone for asking. The size of investment can be a huge factor in deciding whether to get your floors restored or not and hey… no-one wants to spend any more than they have to right? I sure don’t and I’m sure you don’t either.

The thing is, it’s not really an easy question to answer because there are so many factors involved in pricing out a hardwood restoration and they differ for almost every client and floor. To give a one-size-fits-all square foot price would be impossible.

There are many factors involved in pricing out a hardwood restoration...

I know of many other businesses that will happily offer their square foot prices over the phone but then inflate it later on when they see the floor in person and realize it needed more attention.

We’d rather give you an accurate price from the get-go so you know exactly where you stand and what you’re getting for your investment.

In the next few paragraphs I’ll give you a good run down of all the factors involved in pricing out a hardwood floor restoration and some important things you need to take into consideration when looking at floor restoration prices.

But before we start…

Before we talk numbers though, I want to be very up front with you and say that we're not going to be the lowest bidder for your project. There are many flooring “companies” out there that are willing to do work at the lowest price possible without any regards to service, quality and longevity. We’re not one of them. We love what we do and doing it properly takes skill, time and quality products – all things that cost a little bit more money.

It’s also important that you know we have a minimum charge of $1,000 in order to cover our basic business expenses. Usually the “small” jobs end up being just as much work as a bigger job and the set-up and amount of times we need to return for finish coats on every job is the same regardless of its size. We want to be upfront and honest with you from the get-go so you know what to expect from us.

If someone wants to have their floors quickly refinished to sub-par standards for the lowest price without any regard for quality, we have an option for you but more often than not it is not going to be what you are looking for.

As already mentioned, there’s no shortage of this level of work available, it’s just not what we’re comfortable offering. They will have no trouble getting estimates offering to refinish their floors for maybe half of what we may charge. But common sense tells us that ‘we usually get what we pay for’ in life.

Investment or Cost?

Someone that shops around only focusing on the “lowest” price will be doing themselves and their valuable hardwood floors a great disservice.

That would be like shopping around for the cheapest hair stylist in town. Would you take a chance like that – not knowing what they’ll do or what product they’ll use? The effects of a bad hair treatment can last a long time.

It’s the same with your valuable floors... only your floors will never be able to "grow back". You'll be stuck with the effects of a cheap restoration job forever.

Professionally restoring your hardwood floors is a longtime investment and the decision should be based on more than just trying to find the “cheapest” price to pay and wish for the best.

Think about this… your hardwood floors are an integral part of your home complementing virtually all aspects of your living space. Is there any other element in your home that you have more physical contact with and ask to withstand constant abuse every day?

Secondly, your hardwood floors are very valuable and would cost a lot of money to replace. Most likely much more than you think.

An average sized home may have floors valued at $10,000 to $15,000 plus when factoring in materials and labor. We’re talking about hardwood floors similar to what you have in your own home, possibly anywhere from 10 to 100+ years old.

Many times in older homes, replacement is simply not an option.

These floors really need to be handled with care.

What to look out for…

Your biggest concern should be the quality of the workmanship and the quality of the products applied to preserve and protect your hardwood floors. If you try to cut corners on price, it will directly affect the quality of finishes used and quality of workmanship.

There are 7 other extremely important factors that you should consider as well when choosing a company. They can be found in our free consumer guide found at the bottom of this page. I strongly recommend you read it before making a final decision on who to work with.

I recommend as you gather other quotes, determine who offers the most overall value – not just the lowest price.

We offer very competitive rates in relation to ‘comparable’ fellow floor refinishing professionals. If the other quotes you have are nowhere near ours pricewise, it is very likely that you have not come across other comparable professionals.

Even though we’d love to be, we’re not the only ones in Avon Lake or the Cleveland suburbs that can deliver a quality product exceeding industry standards. I can think of 1-2 more businesses that will take care of your floors like we do and they too charge a little more to assure their clients get the best outcome and quality they expect.

We strongly feel that in regard to many other “refinishers”, a low ball cheap quote is their way of telling you what they feel they and the quality of their service are worth. It is also their way of telling you what they think your floor deserves. We strongly believe you and your floors deserve more.

Have you ever made the wrong choice before?

I’m sure you’ve had previous experiences with a variety of tradesmen over the years. How did those projects turn out? Did you ever take a chance with the “low-baller” and regret it after the fact? We’ve all been there.

Restoring hardwood floors is a big job. It’s very invasive on your home and life. How many times would you really want to do this? In fact many put off the sorely needed job of having the hardwood floors refinished for this very reason.

A bad restoration will continue to haunt you long after you’ve forgotten about how much you paid

Don’t you agree it’s better to invest a little more now and have peace of mind knowing they’ll be done properly the first time? Does it make sense to cut corners, only to have to spend a lot more later on to have them re-done, or having to live with sub-quality work?

Imagine having “bad areas” in your floor and being constantly reminded you decided to save a few dollars every time you walked past them. A badly done restoration will continue to haunt you long after you’ve forgotten about how much you paid for the work.

Our goal is to refinish only once any given setting. When you have your floors refinished by us you would have no need to see us again for at least another twenty years if at all. We only use the best finish systems available. We go above and beyond all others to ensure your floors come out top notch, look absolutely beautiful and are extremely long-lasting and durable. To our clients, that’s where the value is.

Concluding Advice

I suggest you gather more than one quote from established businesses. 

As you interview each business, seek out competence, expertise and someone you feel you can trust to be in your home and do a high quality job.

Appreciate that true value and quality always equals a little higher initial investment… but you’re your investment will pay for itself and more in the long-run as you enjoy your restored floors for many years into the future.

If your dream is to have your floors beautifully transformed in the most hassle free way possible and at a level of quality that will leave you smiling with satisfaction every time you glance down at them, then contact us today and we will see if we are a good match to work together.

I’ll come over and personally evaluate your floors and give you an exact price that will be more reasonable then you may think you would have to pay for top quality work, products and service.

I’m looking forward to meeting you in person.

Craig & Christine Tosland 

Credit: Tadas Sadunas wrote the above piece so well that we couldn't rewrite it any better than he did. Credit for this exceptionally well written subject goes to him!

The Pros and Cons of Prefinished Floors

December 19, 2018

In this post, I’ll be addressing the prefinished harwood floors that were finished with aluminum oxide. It has long been on my mind as we continue to run into so many issues with it.

1.       Repairability: Repairing a few dented/scratched or water damaged boards with a prefinished floor, in theory, should be easy. Rip out the damaged ones and put new ones in. However, there in lines the issue. Do you have extra waste of the original material sitting in your basement? If you do, that’s great, but you may still run into an issue. Color changes over time due to sun fading, chemicals used to clean the floors, and so on. If you install the exact same floor, it could still end up standing out.


If you aren’t one of the lucky ones that have extra cases of wood lying around, this is where it gets even worse for you. First, you have to find the product. Wood manufacturers are constantly changing the range of products they supply and in order to keep up with design trends they also change their selection over time. The floor in your home may have been discontinued. If it has, you’re out of luck. If the flooring hasn’t been discontinued yet, you’re still most likely out of luck. The same flooring you installed will most likely stand out as well for a number of reasons: That new wood will have come from a different tree, different forest, it’s not sun faded, and etc.… No matter what you do, you can’t win.

2.       Is it toxic? This is a tricky question. Most aluminum oxide flooring is UV cured. It’s a safe choice as the amount of chemicals that could absorb through your feet as you walk on it is incredibly minimal. However, there has not been enough studies done to provide us with any information on whether aluminum affects anyone via long term skin contact. That doesn’t put our minds at ease or raise concerns.

However, what if 10 years down the line the floor is scratched/dinged/damaged and needs to be refinished. This is where you run into issues and things get hazardous. Sanding off the aluminum finish is obviously going to lead to the dispersal of aluminum oxide particles. While the toxicity of aluminum oxide on human skin contact is nothing to stress about, inhaling it is a different story. Smokers or people who suffer from asthma are particularly vulnerable. The inhalation of aluminum oxide can be dangerous as it could lead to pulmonary complications. It could go so far as to cause respiratory restrictions. Needless to say, that those with preexisting pulmonary issues should not risk sanding away an aluminum oxide finish even with protective gear on.


We have had countless homeowners, builders, and construction guys ask us about the best way to fix aluminum oxide floors. Our answer is: Don’t install them in the first place. They will cost you more to sand them due to the hardness of the finish requiring additional sanding, they are costlier (and more of a headache!) to repair, and let’s not forget the obvious dangers to your health when sanding. Installing and site finishing solid hardwood floors may cost more upfront, but they are MUCH cheaper in the long run and have MANY more benefits. If you truly want the prefinished floors, consider an all-natural floor that was prefinished with a hard-wax oil like Legno Bastone. They have tremendous repairability and you don’t have to worry about any of those chemicals.

Thanks for reading!


Can I just Buff and Coat my floors?

April 23, 2018

Hey y'all! Let's talk about buff and coats.

Now that home renovation season (spring, summer, fall) is in full swing, we receive dozens of phone calls a week of people asking us about sandless refinishing, or "buff and coats". Say you just pulled up carpet that is 15-30 years old and the floors are in pretty good condition, you like the color, etc... Well, I hate to be the bearer of bad news but your floors need to be refinished. 15-20 years of a hardwood floor under carpet most likely has little to no protection left, which means doing 1 buff and coat is only applying 1 layer of protection. Not only that, but more often than not you will have pet urine stains all over the floor, which means if you do find someone willing to complete your buff and coat the odds of an issue popping up are almost at 99% likely. And by issues I mean a contamination with the finish which will make the polyurethane cloudy, streaky, and etc.. It is the goal of a business to make money; however, it is not our goal to lie to you or mislead you - even if it means missing out on your business. If we recommend that you need to refinish your floors, we are giving you our honest and professional opinion. If we advise you that you need to refinish them and you are persistent that you want a buff and coat, we absolutely will do that for you but we do not guarantee it will work and are not liable for any bad reactions. 

Here below is what Tadas Sadunas has to say about buff and coats, he owns one of the leading wood refinishing companies in Chicago and is a master of his field:

"You may have seen some of these new businesses coming out of the woodwork promising amazing results for your floors by just using a “newly discovered” recoating system that is completely sand free. They promise fast, dust free results that are the same or better than traditional hardwood floor refinishing.

For one thing, these systems have been around for a long time and are used by most if not all traditional, professional floor refinishers. Basically it involves using a type of chemical cleaner and a buffer to abrade the top coat of an existing floor and then a new top coat of finish is applied.

Some guys have found it to be faster, easier money as they don’t have to invest in expensive proper tools and equipment to do a complete restoration.

And the truth is in some cases it can be a great option. But… (and this is a big but) your floors have to be in very good shape originally for this to be a viable option. If you have dings, scratches, bruises, stains, greyed wear through areas or any other damage to the actual wood – not just the finish – then no matter how many recoats you do, they will not be removed. That’s what a lot of these guys “forget” to tell you.

If you just recoat over damage, you’ll just have a nice shiny new top coat that highlights the damaged parts even more. A total waste of time and money.

If this really worked as some guys promise, why wouldn’t we be offering it and only specialize in ‘dustless, no-sanding recoats’ too? It would be much easier on us and we’d definitely make more money.

The truth is, the only way to remove this type of wear and damage is to completely remove the existing finish, take the floor back to bear wood, repair the damaged areas and then apply a whole new finish system. Then you’ll have floors that are even better than new because of the latest finishes we can apply.

On the other hand, if your hardwood floor have been restored by us previously and you have followed our cleaning and maintenance instructions, then a clean and recoat could most certainly be an option. (This assumes that the finish is not totally worn through and you are not worried about removing most of the surface scratches.)

In fact recoating your floors every 5 to 10 years is highly recommended. If you have a chance to do them before the finish wears through, it will most certainly prolong the life of your hardwood and reduce the need for re-sanding them down the road.

Just to give you the heads up – we won’t recoat floors that we haven’t previously restored. This is because out of all the hardwood restoration processes, recoats have the biggest failure rates. And it’s always the same thing that causes it – the homeowner hasn’t followed good care instructions and now waxes, oils or some other type of chemical has been applied or spilled on the floor which now prevents the new finish from adhering. Even the “recoat specialists” have high failure rates that you can read about on many forums all over the internet.

Yes, doing it properly and right will cost a little more and take a bit longer, but we feel the exceptionally better end results are worth it."


Thank you for reading! And as always, please email me if you have any questions.

Christine Tosland

Why Hardwood Floors?

December 26, 2017

If you don't already have hardwood floors in your home, chances are you want them. They can transform any room, but are they worth the cost? I'm not just talking about the cost as in money but the cost to the environment. We are literally chopping down tree's for our floors, so is it worth it?

Here is what the National Wood Flooring Association (NWFA) has to say about it:

"Wood flooring is the most abundantly renewable flooring material available. Sustainable forest management makes it possible to harvest wood without any serious impact on the environment, because trees are a renewable resource that can be regrown time and time again."

Wood flooring is the most environmentally friendly flooring option available. Through sustainable forest management, wood can be harvested with minimal impact on the environment because trees are a renewable natural resource. According to the US Department of Agriculture Forest Service, for every cubic foot of hardwood harvested in the US, 1.66 cubic feet regrows in its place. This has resulted in a 90% increase in standing hardwood volume in the US since 1953, which currently is about 328 billion cubic feet.

In addition, because wood floors can last hundreds of years, they use fewer raw materials, energy and natural resources than other flooring options (carpet, laminate, etc). There are much more eco-friendly, low VOC options available for wood floors whereas any other material is manufactured. Wood is all natural, and you can put all natural products on it too. 

Now on to the cost, it is most likely the most expensive option out there in comparison to carpet or laminate. Some engineered wood floors (that you can't sand) are cheaper as well. But what about the long term costs? You spill wine on your carpet, your pets urinate on it constantly, your kids spill juice. What can you do after cleaning it doesn't get the stains out? Replace it. For laminate and prefinished engineered floors, you can't sand them. If you damage it, you have to replace it. If you don't have extra material to fix broken or damaged boards, you would have to pay someone to tear it all out, buy more material, and install said new material. The long term investment into a solid wood floor is by far the cheapest option because you never have to replace it. You may have to resand it in 15-20 years, but that investment is nothing compared to having to replace your floor a few times with other flooring options. 

I may be biased because wood floors is what we do, but the long term benefits of having hardwood floors both environmentally and financially far outweigh the competition. Not only that, but they are more beautiful and you can customize it to your taste. 

Thank you for reading, feel free to comment with any questions or comments! We'd love to hear from you.


The Difference In Finishes

November 29, 2017

Hey guys! If you are visiting our site, odds are you are looking to get your wood floors refinished. You have come to the right place and I'm happy you are reading this because it directly relates to you! Choosing the type of finish for your floors is a crucial step in your project. It not only will affect the price and look of your floors, but it also affects the life of your floors. A base price from any reputable floor refinishing company will include a 1 component water based (or oil based) polyurethane. A 1 component finish has a life of 5-7 years before it's recommended that you apply a maintenance coat, that's what we call a buff and coat. Which, you guessed it, means spending more money to maintain your floors. Now, if you have lots of kids or pets in your house, you seriously need to consider upgrading to a 2 component finish. There are 2 types that we recommend - you should try to guess which is my favorite.

A 2 component water-based polyurethane comes with a hardener, it is used on commercial floors because more traffic needs more durability. People are realizing the benefits to using this in their homes because many people have larger animals and kids who love to play rough. If your dog scratches your polyurethane floor, you will absolutely see it. The only way to get scratches out is to buff and coat, or if they are a deeper scratch then that means re-sanding your entire floor. Of course, you can live with scratches on your floors but why pay all that money to have them get ruined? The 2 component finish will protect your floors and help prevent those scratches from happening. 

Now only the other 2 component finish: Rubio Monocoat. This is a penetrating oil, it is not polyurethane, which means it has 0 sheen. It is a matte product that forms a chemical reaction with the wood itself, that means it makes the wood itself harder as opposed to having a top layer of polyurethane sitting on top of the wood. It is also waterproof, but that still doesn't mean you can let puddles of water sit on the floor. Now for the best part: it is incredibly low maintenance. Because there is no sheen, you don't see dirt, dust, crumbs, footprints, or any other items that might land on the floor as easily because polyurethane highlights those items. Seriously, I barely clean my floors and we have 3 messy kids and 2 dogs who constantly throw food on the floor. It's the best product out there for so many reasons: it's beautiful, durable, unique, waterproof, low maintenance, what more do you want? 

On a final note, I talked about the life of the 1 component finish. A 2 component finish has a life of 15-20 years. With Rubio, you will never re-coat it. There is no buff and coats. If you scratch it, you put some of the oil on the scratch and poof it's gone. With the 2 component polyurethane, maybe you can buff and coat it in 15-20 years.

My advice to you is this: if you can't afford the 2 component finish right now, wait. Save. It is worth it.

Thanks for reading! Hope this helps you on your journey towards your new floors!